Hunan Xuedi Food Technology Co., Ltd. (formerly Changsha Tianbing Cold Drink Co., Ltd.) has been forging ahead for more than two decades, focusing on the research, development, production, and sales of frozen beverages and quick‑frozen foods. As one of the largest enterprises in Hunan’s cold‑drink industry, the company consistently upholds the core philosophy of “striving to preserve freshness while driving growth through technology,” earning widespread attention and recognition from its target markets. Adhering to the guiding principles of “fresh raw materials” and “technology‑based freshness preservation,” the company carefully selects premium ingredients from around the world and rigorously controls quality at the source. It has established in‑house facilities for chocolate grinding, yogurt fermentation, fruit processing, and advanced grain processing, extending its value chain upstream to ensure that ingredients are prepared and used fresh, thereby maximizing the preservation of their natural freshness and nutritional value.

To expand production capacity and upgrade its technology, the company invested RMB 150 million in 2019 to relocate its entire operation from the Muyun Industrial Park in Changsha to the Jiuhua Economic Development Zone in Xiangtan. The new campus covers 49 mu of land, with 27,000 square meters of factory space, and houses 14 state-of-the-art ice cream production lines capable of manufacturing over 200 product varieties. While continuing to focus on its core frozen‑dessert business, the company diversified into frozen bakery products in 2018. In 2024, it launched an initial RMB 60 million investment to build an intelligent production base for pre‑prepared dishes and frozen foods—spanning 30.17 mu of land and boasting more than 20,000 square meters of floor space—enabling end-to-end traceability of raw materials, comprehensive monitoring across the entire logistics and warehousing chain, and deep supply-chain integration, thereby fostering a diversified growth trajectory.

Upholding Hunan’s spirit of “daring to lead,” the company boldly embraces innovation in its ingredient selection, using premium raw materials such as fresh milk, raw chocolate, HPP‑processed and NFC‑type fruit juices, and sugar substitutes to develop a range of health‑focused products that have won widespread market acclaim. The company has obtained certifications under FSMS (ISO 22000), ISO 9001 for quality management, ISO 22000 for food safety management, and ISO 14001 for environmental management, and has been awarded numerous national and provincial honors. It holds multiple invention patents—two technical invention patents, more than 30 utility model patents, over 100 design patents, and more than 100 trademarks—and has participated in the development of group standards for “Children’s Probiotic Ice Cream” and “Children’s Fruit Popsicles.” In addition, the company has established an industry‑university‑research collaboration base through close partnerships with Central South University of Forestry and Technology, integrating innovative ideas into every stage of product R&D and manufacturing. By doing so, it delivers safer, healthier, and more delicious ice cream products to consumers, driving innovation and advancement in the frozen‑dessert industry.

The company operates two brands, “Xue Di” and “Qiu Shi,” which are managed in parallel to meet the market’s diverse product demands. These brands have earned widespread attention and recognition from target consumers and have been awarded the title of “Well-Known Trademark of Hunan Province.” With a sales footprint centered in Central China, the company’s reach extends to numerous provinces and municipalities nationwide.

Snow Emperor Brand We carefully select premium ingredients from around the world and are dedicated to crafting high‑quality frozen treats. From 2015 to 2016, our “smartly” designed Xiaoming Cone and Huosuan Brick ice creams were rolled out nationwide, earning respectively China’s inaugural Golden Spoon Award for Ice Cream and the country’s first Innovation Award in the cold‑food category. In 2020, we launched the viral, cross‑category hit “Xue Di Stinky Tofu” ice cream, which was featured on CCTV and amassed over 240 million views across the internet.

Qiu’s Brand Guided by the original aspiration of “Craftsmanship, Reinterpreting the Classics,” we uphold time-honored artisanal techniques to carry forward China’s traditional culinary heritage. Balancing quality with value, we have introduced a range of classic products across the Central China region. Among them, Qiu’s Old Ice Cream, Old Red Bean Paste, Old Green Bean Paste, Secret‑Recipe Red Bean Paste, Glutinous Rice Cakes, and Shen Tong Cocoa—each retaining its timeless flavor—have won the hearts of the people of Hunan and Hubei, accompanying generations as they grow up.